HOW IS THE VOLGA FASHION WEEK ECOSYSTEM STRUCTURED?
For several years now, Volga fashion week shows have been held throughout Russia. Over the years, Volga fashion week has formed an ecosystem for the launch and promotion of Russian designers. Designer shows are held throughout Russia, and the best, most distinctive brands show their collections in Moscow. The shows are complemented by a business program consisting of speakers - fashion industry professionals. The next Volga fashion week event will take place in Moscow on October 21 (shows) and October 22 (business day), 2023.
As part of Volga fashion week, more than 26 designers from Moscow, St. Petersburg, Sochi, Perm, Krasnoyarsk, Makhachkala and other cities of the country will show their collections in a 11th-century mansion on the Loft Hall site (Leninskaya Sloboda 40, p. 2016). Initially, Volga Fashion Week is a fashion week that appeared on the banks of the Volga in XNUMX.
“Our plans are to hold fashion week in Moscow twice a year, according to the generally accepted seasonal cycle,” says Yuliana Blagovskaya, general producer of VFW. – This year, selections of designers took place in St. Petersburg, Kazan, Voronezh. As a result, the best collections will be presented in Moscow. Volga Fashion Week has its own, recognizable face. We are always ready to support and celebrate collections that contain the history of the region, ethnic and folklore motifs, and local natural flavor.”
“On October 22, 2023, a business program is addressed to show participants, as well as everyone who works in the fashion industry. In fact, this is a full day of training from leading market players, during which a large number of areas will be covered that are useful for brands in developing their business. Speakers will answer the main questions about consumer trends, the creation and production of collections, visuals, promotion and sales. Among the experts are Anna Rykova, fashion stylist, ex-fashion director of Cosmopolitan, Marie Claire, Elle magazines, teacher at the British School of Design, Stanislava Nazhmitdinova, founder of the Shtab brand scaling agency, Maria Shchennikova, head of the commercial trend analytics department of Fashion Consulting Group, curator and moderator of the program Olga Steinberg, analyst, author of the Telegram channel and podcast Fashion pumping. Also, as part of the business program, a closed buyer session will be held, in which representatives of SLAVA, Trend Island department stores and leading marketplaces are invited to participate,” say representatives of Volga fashion week. The VFW business program will take place at the Bread Factory (lounge no. 9).
Source: Volga fashion week press release, https://volga-fashion.ru/
