Results of the BFA forum: investments in art, selling design and fashion shows

The BFA forum from Hist models was held in Moscow on November 11, 2023. During the forum, figures from the fashion and art industries were introduced to promotion and PR methods from forum leader Anna Ogromnova, a lecture on investment in contemporary art from gallerist Anna Artona, a lecture on selling interiors from Yunia Danilova, and fashion shows by Russian designers.

Ways to scale a business from Anna Ogromnova

Anna Ogromnova is the creator of the Hist.models company and the BFA forum. Anna provides consultations for private and corporate clients on business promotion.

Annette Ogromnova

Create from 3 sales funnels for 1 advertising campaign
Generate news stories (media publications, author events, barter)

Why invest in contemporary art?

Anna Artona is the founder of the gallery of the same name and an artist. Anna conducts master classes and lectures on contemporary art.

Contemporary art is more accessible than classical works, old masters and impressionists
Opportunity to purchase works from artists and at exhibitions
Possibility of live communication with the artist
Wide selection of works
Insignificant risks of purchasing counterfeits
The prestige of owning a work of art
Contemporary art fits the agenda
Opportunity to earn income by reselling a work of art
The opportunity to make history here and now

Interior designer Yunia Danilova spoke about the need to create a selling interior for a commercial space.

The forum included a consulting session on business development and promotion with Anna Ogromnova, networking and fashion shows. The founder of fashion rentals, stylist Alexandra Kozlenko, presented the most daring looks for parties.